I mean, we know Katy has a thing for goofiness (e.g. "California Gurls" video) but this is taking it to a whole new level.
First off: do I like the video? Well, duh! This is one of my favorite songs from her, so yes, I do like it. It's so deliciously camp, kitsch, ridiculous, and therefore, amazing.
But then, "Dark Horse" has been an odd thing for Katy since its premiere back in September last year. The unexpected rise on the charts, without proper promotion, propelled the song to single status once "Unconditionally" failed to meet the expectations - and high chart numbers. Then, DH became number 1 on the US charts, assuring Katy hern 9th number one overall, and we were delighted for that.
So Katy took almost another month (!) to complete the video, and finally, we met her latest incarnation: "Katy-Patra", queen of Memphis, Egypt, which happens to share name with the city in which Juicy J was born. And also, very reminiscent to Michael Jackson's "Remember The Time", which seems fitting since they're the only ones with 5 number one singles from one album.
Sorry to say, but this has nothing to do with the song or the lyrics. And I'm not talking about that stupidity of "There's no horses on this video!" (seriously, people are so literal and one minded at times). Also all the controversy surrounding the pendant with the name of "Allah" in Arabic (on this note: people should consider to get a job or a life, or both. Seriously). Or the Illuminati shit, who is tedious, redundant and in serious need of a boycott on the Internet.
The thing is, this is a great song, a very different side of Katy, which shows her versatility and it was the perfect opportunity to make a statement regarding her musci and status on pop. Instead, she went safe, giving exactly what we expected from her. Well done and executed, but safe, nonetheless. This song, being a risky departure from her previous number ones (Excluding "E.T.", a song that can very well be the genesis of DH), deserved that treatment.
But this video is definitely a blast, likable and it sure will be a hit among kids and KatyCats (myself included). There are some GIFs to prove it:
When the bass drops.... The beat goes hard! Even in ancient Egypt.
Katy Patra and her grillz... (Seriously, this is overly camp. Also, amazeballs.)
This was the source of so much pain and hatred towards Katy, but to be honest, it holds nothing and it only proves some people need to develop a thicker skin (I'm not entering into religion here, thank you very much.)
I think I got the craves for some Hot Flamin' Cheetos.... Katy-Patra would approve.
Katy-Patra likes the finest thing in life (this causes another stir within the Illuminati crowd...So much fuss.)
Using her powers to destroy her enemies (and their careers)
Most of the budget sure went to make-up... She looks gorgeous.
Pimp my Ride Egyptian Style...
This little fella sure is getting away from all this madness...
Who would have known that there was a stripper soul underneath Katy? And I mean this in the most honest way possible... That split is maddening...
My favorite scene of the video. It should have lasted longer... This is really something.
So this is another positive note on Katy's career, but I need her to be more risquee and willing to take chances... She already won our hearts, she can do it.
And lastly, the most WTF moment of a video full of them....
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The power of Katy-Patra, y'all!
How do you feel about this video? Let me know in the comments!
