Monday, November 18, 2013

Album Review: Katy Perry, "PRISM"



One of the most anticipated albums of this fall must have been this one. Katy Perry has been omnipresent on pop since "One of The Boys", circa 2007, and we have never looked back. This is the case of the church-girl-going-to-superstar we have witnessed several times (Whitney, Beyoncé, et al), but in this case, she decided to strip away of that persona (sometimes, on a literal way), and embrace her pop roots and become the brand that we all now love.

And then, "Teenage Dream" came, and boy we never saw that one coming. Five number one songs, more than 5 million copies sold worldwide, and a great great world tour (which I've attended, luckily), the stakes were so high that she needed to deliver. Did she do it?

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Well, first off: this is no "Teenage Dream" 2.0. While that album was goofy, unpretentious and straight-to-the-head pop, this album actually conveys a lot of styles and genres, all well crafted and bottled into tiny pieces, especially designed to stuck in the mind of the listeners and oblige them to stuck on repeat, until the lyrics acquire some meaning and you're able to sing along on your house, your car or whatever place you are listening to them.

But then, was that Katy's intention? She said about this album that she wanted to go to a "darker place", definitely inspired by the failed marriage she had with Rusell Brand. But then, love struck again in the form of Mr. John Mayer, and clearly influence part of this record.

Songs like "Legendary Lovers", with its bhangra style, or "Double Rainbow", a Sia-assisted collaboration, approaches the subject of her new found happiness, while adding some elements of new age and introspection into its lyrics. Meanwhile, "Ghost" recalls the infamous breakup with Rusell, turning this song into some cathartic experience for her, in a mid-tempo ballad that sounds both haunting and reassuring.

I have to say, "Roar" as a first single, as much derided that has been because the similarity with Sara Bareilles' "Brave", and its really, really goofy video, disappointed me at first. But then, as formulaic as it seems, it grown on me until it became my personal anthem for empowerment and self-assurance. Which I believe it was the smartest plan, because Katy seems to be aware, more than anyone, what kind of artist she is and her limitations, but most of all, her strenghts.



This album could be viewed as a double feature: for the first part, a string of sure-to-be hits, including two promotional singles that have my heart (and my replay button) stuck on repeat: the 90's Ce-Ce Peniston-like throwback "Walking on Air" (please, view the iTunes Festival presentation for maximum effect) and the trappy, strip-club-ready "Dark Horse" that is indeed the dark horse of the album, and I think it would be a potential hit, a-la "E.T." of "Teenage...", despite the atrocious rap of Juicy J. Minus that, this song is  a pop tiny masterpiece.

The second part is more ballad-oriented, with the themes of breaking up and empowerment hinted in the first part, going full in this second one. Katy is not very proficient delivering heartfelt ballads, but "Love Me" and "This Moment" feel more on her wheel, and definitely made a case for her, being this stablishing her as a more mature artist.

There are hints of the bubbly persona of "Teenage..." era, like "Birthday" with its anthemic vibe, and "International Smile", which it could very well have fit into "Teenage..." tracklist. And then, you got "This is How We Do", another 90's revival that flirts with lite hip-hop and have the goofiest and most certainly truest line of all: "Mariah Karaoke-y". Because, you know, Mariah and karaoke are certainly a match made in heaven. And props to "International Smile", an ode to all traveling people and the one that mentions Mexico, of all places. (Thanks for that, Katy). And of course, the Daft-Punk-y bridge that it certainly made me smile.



While "PRISM" IS a great pop album, it certainly falls short to live up to Katy standards. Now she is a pop tour-de-forcé, and we certainly expected more from her. But then again, she has always been very humble and clear of what to expect of her. She is very aware of her pop persona, and she has never intended to find the Holy Grail of pop, whatever that is. And we appreciate that: that despite all of her flaws and misconceptions, Katy is very down to earth and relatable. And that's why we are very happy for her success.

My rate: 8 out of 10. What's yours?